Dispatch

Short takes.
Considered
positions.

Between monthly editions, Dispatch publishes shorter essays on design, commercial strategy, consumer behaviour, and the forces shaping independent accommodation worldwide. Pointed. Specific. Always worth the time.

Dispatch is free to read and share.
The monthly edition is for subscribers.

004

The case against the hotel gym

A small but revealing test of editorial judgment. What a property chooses to include, and what it chooses to remove, says more about who it is for than any positioning statement.

003

Why direct bookings are a product problem

Every operator wants more direct bookings. Very few frame it correctly. The ones growing their direct share are not winning on price or loyalty points. They are winning on clarity.

002

What guests want from landscape

The relationship between a premium property and its landscape is one of the most commercially underexploited assets in independent accommodation. The operators who understand this are building something that cannot be replicated.

001

The rate conversation nobody wants to have

Independent operators routinely undercharge for what they have built. The reasons are understandable. The consequences are severe. A framework for thinking about it differently.